DynamicAds -- Create/Manage AdBundles

Advertisers -- increase brand awareness, revenue
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Increase revenue, brand awareness, drive traffic
Create ad campaigns for targeted advertising
Run CPM, CPC, CPI, Cost-per-sale campaigns

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Learn about target areas ...

Be a Publisher -- show ads, make money
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Make money, increase revenue per page by showing catchy targeted advertising
Show ads relevant to the content on the page
Just three steps to start showing ads on your site
Ads are active almost immediately

Just three easy steps:

Step 1		Step 2		Step 3
Register for an account. (Login if you already have an account)		Create an AdBundle ( what is an adbundle?)		Add generated javascript code to your web page

Learn more ...

See use cases on tgels.com and the context sensitive feature on eneedsonlne.com.

Step 1:

Plan your advertising with a budget -- demo

Plan your advertising, determine a budget. There is no minimum for a budget, you could start one with less than $100.00. Successful advertising campaigns might need a budget of $5000.00 or more. Once you have a plan, create a campaign.

Step 2:

Create a campaign or multiple campaigns, set a budget and time period for each campaign -- demo

Once you have planned your advertising and have a budget, plan a campaign. A campaign could be targeted for a particular holiday season or an activity, like Thanksgiving day, etc. Set a budget for the campaign. If you have just one campaign then you could use the budget set in Step 1 for the campaign. But if you plan on multiple campaigns, you can set a budget just for a campaign. Set the time period for the campaign by setting the start and end dates. If the campaign has no end date, click on no-end date for it to run continuously.

Step 3:

Create AdUnits for the campaign -- demo

Based on your campaign plan, creating brand awareness, increasing traffic, etc., create AdUnits as needed. Each AdUnit allows you to create multiple Ads and allows you to set the show time for each Ad. You can target your Ad to specific target areas on the website. Choose a target area like Guide Selections Target Area, Dynamic Guide Selections Table Target Area, etc.. The charges are different for each target area. A CPM target area will charge based on a 1000 impressions, while a CPI target area will charge per impression, and a PPC target area will charge per click. A target area with CPI will build brand awareness as it will be prominently located and the user will get to see your ad for a number of seconds. A PPC ad is usually shown along with other advertiser's AdUnits, so your Ad text needs to be very relevant and catchy so as to get a click. (See target areas demo here)

Once you have chosen a target area, choose the cost type, fixed or bid. Cost type fixed means, there is one fixed charge for showing the AdUnit, it could be as low as $0.15 or higher. Cost type bid means, others are also bidding on this target area, and AdUnits with the highest bid will be shown. An AdUnit with fixed cost type will have priority over an AdUnit with cost type bid, and will be shown even if there are AdUnits from other advertisers with bids higher than the fixed cost.

Once you have chosen the cost type, a fixed cost type AdUnit will have the cost field populated automatically and is read-only, while a bid cost type allows you to set the bid amt you are willing to pay.

Once you set the cost field, you can now create the text for the AdUnit. An AdUnit can have multiple Ads. Each Ad has a show time in secs allowing the Ad to be shown for that much of time before the second Ad in the AdUnit gets shown, and so on. You can add a title, description, shown URL and click URL to Ad1, set a show time (usually 3 seconds to 5 seconds is very good ), then add text to Ad2 as in Ad1 but with different text and description. You can add text to Ad3 also. You can see a preview of how the AdUnit will look by clicking on the preview button. (See AdUnits demo also for more information).

Save your AdUnit by clicking on Save.

Step 4:

Set Daily Spend Limits -- demo

Create AdUnits as needed for the campaign, targeting the different target areas. Once you have created all the AdUnits, now plan on limiting the charge for each day. You can set the daily spend limit for each AdUnit or campaign or at the Advertiser level. For the AdUnit, click edit, and set the Daily spend limit, for the campaign, click on edit, and set the Daily spend limit, and for the all campaigns or at the Advertiser level, click on edit and set the Daily spend limit.

Step 5:

Activate Campaigns -- demo

Activate the campaign or campaigns as needed by clicking on edit campaign and clicking on Activate. Make sure the AdUnits are activated by checking on the Activate column ( AdUnits are activated by default ).